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Premiere Classe SS17

Ida Jonsson

Another season, another trip to lovely Paris to show our new collection off to buyers from around the world at the great Premiere Classe.

On our last visit, we had such a nice time exploring Oberkampf, that we decided another night here was needed. Dinner at Chez Justine and a stroll around this calmer part of town was a perfect warm up for the busy days ahead.

At the show, we were lucky to have lovely Amelie, from Béton Ciré , as our neighbour. Her amazing hats looked great paired with our stripy dungarees - resulting in a fair bit of double stripe prancing on our part. We also spent a nice evening with Amelie checking out the launch of Merci's Classic White Shirt campaign.

After a busy few days of meeting new stockists and reconnecting with familiar faces, we spent Monday visiting new local stockists, and took the time to poke our heads into Man Woman Show where we perused the new collections from other lovely brands like Rue Blanche, Sideline and ftroupe. We also visited Louise from LFMarkey to view her new collection and made an exciting selection which will be available in our Clapton store next season.

So Long for now Paris- A bientot!

Our SS17 collection will be available instore on online, as well as in a range of boutiques worldwide, from February 2017.

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